(pressebox) Martinsried bei München, 23.04.2009, SHS VIVEON, solution provider for end-to-end Customer Management, is realizing a best-of-breed Customer Management infrastructure program for the ecommerce enterprise buch.de. Following an analysis and evaluation of the requirements, UNICA has been awarded the Campaign Management contract and SPSS Clementine the Data Mining contract.
buch.de internetstores is one of the largest online booksellers in the German-speaking region. Customer Management that establishes a value-oriented relationship with the customer along the lifecycle is seen as a relevant measure that pushes profitability, in particular in e-commerce and trade. Furthermore, it is a strategic factor in respect of a company’s permanent growth in the end customer business.
To implement the program consistently, underlying technical, analytical and content conditions need to be created that pose a challenge in terms of their complexity. To this end SHS VIVEON has developed a best-ofbreed total solution with buch.de that meets the requirements of an medium-sized enterprise in respect of outstanding performance in all elements and boasts an attractive cost-benefit ratio. As part of the tender, UNICA was awarded the contract for the Campaign Management, Oracle has been chosen as the Data Warehouse platform, MicroStrategy for Reporting and SPSS in respect of Data Mining.
By way of close collaboration with the suppliers, SHS VIVEON and the buch.de team have been implementing a total solution since October 2008 which, on the basis of a lean project plan, is geared towards active implementation of the Customer Management after just 10 months at the end of June 2009.
"By way of the goal of a low time-to-market, we aim to realize an early ROI for buch.de for the entire project. SHS VIVEON has proved a competent partner in respect of project planning and implementation as well as IT integration," says Cord Henrik Schmidt, CFO at buch.de. "We received comprehensive support too in selecting the individual components of a total solution and have a best-in-class solution for the Multi-Channel Customer Management in the form of UNICA. We were therefore able to launch initial campaigns as pilot projects during implementation."
"Companies such as buch.de in particular, which establish contact with their customers via many different communication channels, benefit from the functional range of Unica’s Campaign Management solution. Customers’ information behavior has changed, they now move effortlessly back and forth between online and offline channels. We support buch.de in approaching customers individually via the respective appropriate communications channel. Marketing campaigns can therefore be implemented in a more targeted and effective way," says Ruben Bru, Director Unica Central.
Stefan Gilmozzi, Member of the Board of Directors of SHS VIVEON and responsible for the consulting business DACH adds, "We are pleased that we have succeeded in implementing a tailor-made solution for buch.de in such a short space of time. It forms a solid basis on which to create permanent growth and has already proved successful."
buch.de internetstores AG ranks among the leading internet book and media sellers in the German-speaking region. The company, which has its registered office in Münster and this year will be celebrating its 10th anniversary, specializes in the online sale of books, music, films, software and games, and also offers office and electrical goods. In conjunction with the subsidiary buch.ch AG (Winterthur, Switzerland), buch.de internetstores AG currently operates 18 web-shops in Germany, Austria and Switzerland. These include buch.de, bol.de, alphamusic.de, flexist.de, buch.ch, bol.ch and lion.cc and the websites of Thalia bookstores thalia.de, thalia.at and thalia.ch. The principal shareholders in the company are Thalia Holding GmbH, which holds an interest of 35.2 percent and is wholly owned by Douglas Holding AG, and Reinhard Mohn GmbH, a wholly-owned subsidiary of Bertelsmann AG, which holds a 26.7 percent interest.
Unica (NASDAQ: UNCA) is a global supplier of Enterprise Marketing Management (EMM) software. The company focuses exclusively on marketing departments’ requirements and offers a comprehensive EMM software suite. Unica’s Affinium software allows for the rationalization of all marketing processes in respect of brand, relationship and internet marketing starting with the planning, budgeting and project management to the implementation and evaluation of campaigns. Whether on-premise or on-demand – Affinium offers EMM key functions including web and customer analyses, lead management via all channels, and campaign and marketing resource management. In the meantime more than 500 companies use Affinium from Unica. The company was established in 1992 and maintains branches in the USA (its registered office is located in Waltham, Massachusetts) and Australia, France, Germany, India, Singapore, Spain and Great Britain. For further information please visit www.unica.com.Über SHS VIVEON AG
SHS VIVEON AG is a Europe-wide business and IT Consulting Company for Customer Management solutions with a product house specializing in Customer Risk Management. The company offers market-leading expertise in Customer Value and Customer Risk Management. SHS VIVEON assumes a pioneering role in the case of merging these two topics with a view to creating optimized further development for customers and companies. Further core skills cover all topics that are crucial for successfully implementing Customer Management: Customer Analytics, Customer Interaction and Application Management as well as Business Intelligence and Data Warehouse.
SHS VIVEON AG, which has its registered office in Martinsried near Munich, is quoted in the Prime Standard of the Frankfurt Securities Exchange, and has operations in eleven locations in four European countries: GUARDEAN GmbH (D), SHS VIVEON Schweiz AG (CH), SHS Polar Sistemas Informáticos S.L. (E) and SHS VIVEON Iberia S.L. (E). Boasting more than 500 employees and more than 150 customers in 15 countries, 30 percent of which are listed in Fortune 500 International, SHS VIVEON ranks among Europe’s leading customer management suppliers. It counts well-known companies from the financial sector, trade and industry and the telecommunications sector as its customers such as BayWa, BMW Financial Services, Credit Suisse, Deutsche Telekom, Ingram Micro, RaabKarcher, o2 Deutschland, Orange, SüdLeasing and Telefonica. For further information on the company please visit www.The- Customer-Management-Company.com
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