(pressebox) München, 14.04.2009, The MAN Group has won a 2009 PR Report Award for its anniversary communication at a gala in Berlin. The judges chose the Company as their winner in the Issue Management and Crisis Communication category, commending the Group for dealing openly with its past in the celebrations marking 250 years of MAN.
The PR Report Awards are organized by specialist publication PR Report. 377 applications were received, making the competition one of the largest for corporate communications. A panel of 25 judges comprising renowned experts from agencies and service providers was responsible for choosing the best communication achievements of last year in 21 categories.
In marking its 250-year anniversary, MAN communicated reliability, inno-vation and openness. This included the Company’s past during the Na-tional Socialist period. It was especially important in communication of MAN’s anniversary that all aspects of history be presented in order to pro-vide a balanced, academic picture for publication. Berlin historian Profes-sor Johannes Bär and Dusseldorf-based communications agency Hering Schuppener both supported MAN in its efforts.
MAN’s anniversary reached a total circulation of around 10 million copies in the German print media.Über MAN Aktiengesellschaft
The MAN Group is one of Europe’s leading industrial players in Transport-Related Engineering, with revenue of approximately ?15 billion in 2008. As a supplier of trucks, buses, diesel engines, turbo machinery, and special gear systems, MAN employs approximately 51,300 people worldwide. Its business areas hold leading positions in their respective markets. MAN AG, Munich, is listed in the DAX (German Stock Index), which comprises Germany’s thirty leading stock corporations.
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