PRESSEMITTEILUNGEN

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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01.08.2011

GfK SE ad hoc release in accordance with § 15 WpHG (Wertpapierhandelsgesetz;
Securities Trading Act):

Supervisory Board of GfK SE appoints Matthias Hartmann as new CEO with effect
from January 1, 2012

Nuremberg, August 1, 2011 – In its extraordinary meeting today, the Supervisory
Board of GfK SE has appointed Matthias Hartmann (45) as the new CEO of GfK SE.

At present, Hartmann, a business management graduate, holds the position of
Global Head of Strategy and Industries in the consulting division of IBM Global
Business Services within the IBM Group.

Matthias Hartmann began his career at IBM in 1988, primarily working in the
banking and insurance divisions in Germany, Europe and the USA for the first
six years. Between 1993 and 2002, he held various positions at the former IBM
Unternehmensberatung GmbH, where he was Managing Director from the year 2000.

He took on a leading role within the global integration team during IBM´s
acquisition of PricewaterhouseCoopers Consulting in 2002, supporting the merger
of 30,000 PwCC and 30,000 IBM consultants. Before becoming Managing Director in
Germany in 2005, Hartmann was Vice President at IBM´s Group headquarters in
Armonk, USA, where he was responsible for strategy development in various IBM
business divisions.

Matthias Hartmann has been appointed for three years. He will take
responsibility as CEO of GfK SE on January 1, 2012 at the latest. Once he
assumes his role as CEO, the current CEO Professor Dr. Klaus L. Wübbenhorst
will resign from his post and leave the company.

Further inquiry note:
Bernhard Wolf
Tel.: +49 (0)911 395 2012
E-Mail: bernhard.wolf@gfk.com

end of announcement euro adhoc
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issuer: GfK SE
Nordwestring 101
D-90319 Nürnberg
phone: +49 (0)911 395 2012
FAX: +49 (0)911 395 4075
mail: investor.relations@gfk.com
WWW: http://www.gfk.de
sector: Consultancy Services
ISIN: DE0005875306
indexes: SDAX
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Hamburg, Düsseldorf, Hannover
language: English

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